![]() While it is too early to say if the Paris show has negatively impacted sales of Yeezy apparel - according to a representative from StockX there haven’t yet been any changes to Yeezy sales on the platform - there are some indications of consumers dropping Yeezy over West’s actions. Representatives for the Yeezy brand did not respond to requests for comment on this story. Going at it alone, without the backing of Gap or Adidas, will be difficult if West continues to alienate his audience and collaborators.įor instance, in the wake of the Paris show, Yeezy’s head of media and partnerships, Jason Lee, cut ties with West, leaving the brand without a head of PR. The first drop in June 2021 gave Gap its single best e-commerce sales day ever Gap expected the line to generate $1 billion annually by 2025. The Yeezy x Gap line, even though it was shut down early in its run, was already showing signs of success. ![]() Still, Yeezy sneakers generated $1.3 billion in revenue in 2020 and $1.7 billion in 2021, accounting for close to 10% of Adidas’s revenue. #SKETCH FASHION MODELA FREE#But West has made his ambition clear: He wants Yeezy to operate as an independent brand free of brand partnerships that he feels have stifled his creative freedom. ![]() At the height of the Kanye-Kardashian-Davidson debacle, demand for Yeezy sneakers spiked by 56%, according to data from British sneaker marketplace Sole Supplier. West’s past controversies have led to increased demand for his products. After Karefa-Johnson criticized the show on her Instagram story, West called her a “droid” and “not a fashion person.” Supreme’s creative director Tremaine Emory posted his own criticism on Instagram of West’s invoking of Abloh, who Emory said West called “a disgrace to the black community” before his death last year. That attack also drew public condemnation from Vogue owner Condé Nast. Gigi Hadid called West a “bully” and “a joke” in an Instagram comment due to West’s attack on Vogue editor Gabriella Karefa-Johnson. Jaden Smith and Kendall Jenner walked out of the show in protest. The Paris show drew criticism from across the fashion world. Meanwhile, his partners Adidas and Gap stayed silent while collaborations with Balenciaga continued without comment from the company.īut now, the tide may turn. Months before the end of his partnership with Gap, his threats against ex-wife Kim Kardashian and her then-boyfriend Pete Davidson drew accusations of misogyny and stalking. It does not store any personal data.West’s rhetoric has drawn criticism before, but it has always been outweighed by the success of his fashion lines. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]()
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